We are a nation driven by technology, and digital marketing has a massive impact on people’s purchases and life habits. Companies today need a solid grasp on how to utilize the digital universe to maximize their brand awareness and impact. We're going to look at some...

There’s no question about it: consumers expect companies to deliver a fast, hassle-free mobile experience. However, the reality is that many mobile sites fall short of those expectations. It makes sense that slow loading time would frustrate your website visitors and...

Geofencing is a service that allows companies to send notifications to smartphone users within a designated geographical area. It is employed as a marketing tool to directly interest potential customers in the area by sending promotions and information straight to the...

The web design industry is continually changing. Our web team is constantly staying in the know so that we can update and integrate trends to create websites that stand the test of time. Here are a few trends you should be watching out for in 2019. #1: Designs...

SWOT is an analysis of your business that encompasses four main points: strengths, weaknesses, opportunities, and threats. When we begin to analyze your business, we develop a marketing strategy based on your SWOT. We capitalize on your strengths, improve on your...

In recent news, Beyonce’s firm is facing a major lawsuit because her website, beyonce.com, is not ADA compliant. The suit alleges that Beyonce.com violates the Americans with Disabilities Act because it is not equipped with technology that allows visually impaired...

We are in the final countdown towards the New Year. Have you given much thought to your marketing strategies for 2019? We’ve come up with various marketing, website, and digital media advertising essentials to help grow your company and increase your overall reach....

As 2018 comes to a close, it is essential that you use this time to evaluate and review your marketing strategies of the past year. Did you reach your goals? Did you utilize your resources in the necessary areas? Did you experience growth? Or, did you experience loss?...

It’s Friday. You’ve planned a fun date night. You grab your phone, open the internet, and immediately go to Google. Once there, you type in “Italian restaurants in Baton Rouge.” From there, you’re faced with the decision to choose a restaurant based off of the top...

The Americans with Disabilities Act is a civil rights legislation that ensures that websites are accessible to those with disabilities. ADA compliance helps give Americans across the spectrum the same opportunities. As technology and the internet continues to grow, we...

Every business wants to have good standing in the community, and the most effective way to maintain this is with an established customer base and a confidence that defines your company as a leader in your industry. Building an image for yourself through online...

When your posse of friends can’t decide which pizza joint to frequent on Saturday night, the determining factor typically comes down to the restaurants’ star rating – one of the fastest growing and most daunting tests that businesses take in today’s online-dependent...

The social media managing program, Sprout Social, is blossoming as its platform base now includes one of the internet’s most marketing-friendly social sites, Pinterest. Sprout integrated Pinterest with the hopes of helping companies reach even more potential clients....

Google’s algorithmic-based rules are dynamic – they are always changing, and businesses are hard-pressed to find ways to maintain their lofty positions as kings of the internet search. However, with each change, those who discover how to organically improve their...

Google Tweaks the Rules of Internet Security for the Better On July 24th, Google Chrome will be cracking down on websites that still have HTTP encryptions by labeling them as “not secure” according to Chrome security product manager Emily Schechter. This means HTTP...