In today’s digital world, having a website is essential for any business. However, deciding how to create that website can be challenging. Should you opt for a custom web design, or is using a website builder like Wix or Square the better route? Both options...

  In the rapidly evolving digital landscape, artificial intelligence (AI) is no longer just a buzzword but a pivotal tool in content marketing. Small businesses, often limited by resources and budget, face significant challenges in scaling their marketing efforts...

Navigating the dynamic terrain of today's marketing requires more than a superficial grasp of tools and trends. A fundamental truth lies at the heart of every impactful marketing strategy: a business's distinct identity and soul, shaped by its leaders and...

A GLOBAL PANDEMIC. A NATIONAL SHUTDOWN. COVID 19. SOCIAL UPHEAVAL. TWO HURRICANES. WILDFIRES. POLITICAL TURMOIL. AN ELECTION YEAR. This year has been a year unlike any other in my lifetime, and it's not over yet. We have all been given the opportunity to reevaluate...

Establish a remote work option It is imperative we do what we can to stop the spread of the virus. In this digital age, it’s easier to implement a remote work policy. Set expectations with your team regarding communication and responsibilities, but remember to be...

Spring has sprung! In the spirit of the season, take some time to spruce up your website, just as you may be doing around your home. This is the perfect time to take a closer look at the functionality, ease of use, and relevance of your company website. Take a look at...

As we’ve seen over the past decade, social media has not only endured but evolved to become one of the most effective marketing tools. In order to stand out on social media, you’ll have to step up your game. To help keep you up to speed, we’ve compiled a list of six...

With the new year underway, now is the perfect time to switch things up in your business and propel yourself into success. We’ve compiled a list of marketing tactics that, when utilized, will help reach your marketing goals. If you have not yet developed a strategy...

Success looks different for everyone, but I’m sure we can all agree that your business is high on your priority list. You have the power to determine your success. Are you doing everything you can to get there? Are you sure of the steps needed to define and reach that...

So you want to make a website. You can either choose the DIY route and create it yourself with the help of a website builder, or you can hire a web agency, like dezinsINTERACTIVE, to design it for you.  If you’re just starting out, or if you’re on a strict budget,...

Social media marketing can be a game changer for your business. We recommend formulating and utilizing a social media strategy, but what’s the point of a strategy if it’s not effective? In order to determine the effectiveness of your strategy, you’ll need to monitor...

After 18 years in Baton Rouge, branding and marketing agency dezinsINTERACTIVE has expanded, now with a satellite office in Shreveport.  Founder and managing partner Orhan Mc Millan says, “We’re so excited about this new venture! For nearly 20 years we’ve been...

Google Analytics is a web analytics service that helps users digest their website traffic, allowing them to nail down and better understand their target market. This tool, proving to be invaluable for small businesses, provides business owners with insights on who...

In the digital media world, we’re bombarded with so many variations of letters. There’s SEO, CMS, PPC, TTA and probably a few more dozen where those came from. When creating a website, designing your new billboards, managing your social media, or simply trying to...

The Facebook Pixel is an analytics tool that is made up of code that can be embedded into your website. It allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Once the Facebook pixel feature is set up,...

While every business owner knows that personalized messaging is important, sometimes we all need a little reminder. It’s vital to any business’ success to create modern email marketing that is interesting and personalized to the audience you’re sending a campaign to....

We’re halfway through 2019 and 25 million people are using Instagram for business. More importantly, more than 200 million users visit at least one business profile each day. While Facebook concentrates on content strategies, Instagram is becoming the biggest hub for...