As we’ve seen over the past decade, social media has not only endured but evolved to become one of the most effective marketing tools. In order to stand out on social media, you’ll have to step up your game.
To help keep you up to speed, we’ve compiled a list of six social media marketing trends you just can’t ignore this year.
Cisco predicted that video will greatly outperform all other online mediums in the coming years and the data already shows it. Studies have found that social video generates 1200% more shares than photos and text combined and, on top of that, they’ve found that 72% of customers would rather learn about a new product or service through video.
2. Influencer Marketing
Influencers aren’t going away anytime soon. Consumers place more trust in individual people than brands, even if their relationship is strictly online. A recent study conducted by Influencer MarketingHub found that businesses are making $5.20 for every $1 spent on influencer marketing. You can’t pass that up.
3. Social Commerce
Social media and e-commerce have been overlapping for years, but in 2020, this merge is expected to go mainstream. Gen Z spends more than double the time shopping on social media than the average consumer, most of which is done on Instagram and Snapchat, where influencers are driving the market.
Additionally, 87% of online shoppers credit social media for helping them with purchasing decisions. To make the most of this, give consumers the option to buy products without leaving the platform they’re using.
4. Instagram, Facebook & Snapchat stories
This format is photo and video-heavy, and light on text. What was once thought to be a fad has become one of the fastest-growing social mediums. As an added bonus, Instagram’s algorithms favor those who regularly post to their story.
Does your website have a chatbot? It should. Bots are often smarter, quicker and more effective than other software. 90% of businesses report faster complaint resolution with chatbots than with other methods. Additionally, chatbots can save 30% on customer support costs. If you still need convincing, more than half of consumers would prefer to message companies than call customer service.
6. Don’t overwhelm
Despite all of the trends we have discussed, studies show that fewer people will use social media this year than in years previous. Many users are cutting back on their social media usage for a multitude of reasons, including; trust issues and privacy concerns, feeling addicted, or that their mental health has been negatively impacted. Keep this in mind as you craft posts and captions; your strategies may need to change as to not overwhelm people and drive them away.
For more information on these trends, or if you’d like to discuss ways our social media team can partner with your company, please call us at 225-615-8358 or shoot us an email at firstname.lastname@example.org.