The Facebook Pixel is an analytics tool that is made up of code that can be embedded into your website. It allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Once the Facebook pixel feature is set up, it will initiate once someone takes action on your website. The data is then collected, which allows you to retarget that user with Facebook ads in the future. This feature enables you to send targeted messaging to users who already know your brand while helping you gain deeper insights about your audience, and tracking the effectiveness of your paid social advertising efforts.

What’s the purpose of Facebook Pixel?

The Facebook pixel provides essential information you can use to create better Facebook ads. Facebook tracking pixel data helps guarantee your ads are seen by the people who are most interested in the product or service you’re advertising. 

How does it work?

When a Facebook user clicks on your linked ad, the user is redirected to your website to then purchase one of your products. This will lead the Facebook Pixel to trigger and record the action that has just taken place. Thanks to the Facebook Pixel, you will know when a user took action after seeing your Facebook advertisement. Likewise, with this feature, you have the power to reach this customer again by using a Custom Audience. 

Once more conversions happen on your website, Facebook will automatically get better at presenting your adverts to people who are more inclined to take action – practice truly makes perfect. This is known as conversion optimization. Of course, the Facebook Pixel isn’t just there to help you target customers who have purchased from you before. It can help you target users that have shown an initial interest in one of your products by clicking on the ad and viewing it. Some users may have even gone as far as adding the product to the cart, before deciding to abandon it.

Since the Facebook pixel is monitoring every action taken on your website, you will be able to see which products have drawn interest from users quickly. By collecting the information of all interested page visitors from your Facebook ad, you will be ready to start efficiently retargeting them. Want to learn more about Facebook pixel, conversation tracking and how you can start selling more using Facebook? Email to start the conversation.

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