- Establish a remote work option
- It is imperative we do what we can to stop the spread of the virus. In this digital age, it’s easier to implement a remote work policy. Set expectations with your team regarding communication and responsibilities, but remember to be flexible. There are a host of resources available to facilitate online communication, including Slack and ZOOM.
- Reduce meetings & travel
- Do what you can to postpone any meetings, or hold them virtually. The CDC also urges businesses to skip any conferences or other planned business travel.
- Communicate transparently with customers & clients
- We’re all in this together. Customers can empathize with brands in crisis, and may be more willing to help, as long as you’re upfront. Describe the steps and precautions you’re taking to mitigate risk and explain what you’re doing to help your community.
- Be obsessive about hygiene
- Keep your employees and customers safe by being diligent about cleanliness and personal hygiene. The CDC recommends non-contact greetings and frequent hand washing, and urges you to constantly disinfect surfaces and try not to touch your face.
- Shift your sales strategy to online
- To avoid heavy losses, switch to online sales. This will allow your employees to keep earning a paycheck and will hopefully keep you afloat. We recommend utilizing social media, email marketing and video tools.
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