On a monthly basis I hear from perhaps 2-5 professionals who provide insight to college students on their profession and how to advance in the workplace. Dress to impress, send the thank-you email and define your brand. Last night at my Manship Ambassador meeting we...

When Matthew Patton, owner of Cut Fine Jewelers in Baton Rouge, La., was pitched the idea of making short promotional videos for his store by an outside marketing agency, he immediately thought of “cheesy commercials and stock images and Photoshopped jewelry,”...

The Arts Council of Greater Baton Rouge is onto something new. While our organization has been serving creative people in the Capital  for over 40 years, we keep working to expand our region's creative powers, bring together artists and audiences, and support the...

Hubspot article by Lindsay Kolwich Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying "he's wired in" or "they're wired in" over and over again in reference to people coding intensely with their...

On May 27, dezinsINTERACTIVE's Drew Reilley's work was featured on Dribbble. It can be seen on their blog's "Weekly Replay." Check it out on their blog here.

Every year, Google makes about 500 changes in its search engine algorithm. Google has driven digital marketers away from performance data and keyword usage. The “game” of SEO is constantly changing. In 2013, digital markets struggled to manage all of Google’s updates....

By now, we are sure you understand the importance of acquiring online reviews for your company or organization. However, you may not be aware of the best places for your customers to post their reviews. The following websites are general and apply to most industries....

BY AARON E. LOONEY Special to The Advocate April 21, 2014 DONALDSONVILLE — Those looking for information on Ascension Parish’s seat of government and the historic Mississippi River city now have a new source of information, via the Internet. Donaldsonville’s new...

Mayor-President Melvin “Kip” Holden’s Office of Business Development and Google will hold an educational program for small businesses looking to expand their online presence on Friday, March 28 from 8:30am until 1:00pm at the Baton Rouge River Center downtown. The...

Previously, companies could utilize Facebook’s  “Parent-Child” pages. Now, businesses can link multiple locations to one main page. This means companies can have separate pages for each location, and they are all connected under one page. Users must fill out a company...

After years of building your business, what is your top priority today? You’ve missed important life moments and worked tirelessly to create a successful company. Now what? You notice your new customers are diminishing and you aren’t receiving as many phone calls....

In November, Google launched its Google Helpouts website and Google Play application (for Androids). According to Google, Helpouts’ goal for users is to “Get real help, from real people, in real time.” With Helpouts, people can get help at any time from individuals...

Today, customer knowledge is pivotal for any company. Buyers have access to more information and choices than ever. Customers have truly experienced a revolution, and they are now in control. That being said, how can businesses differentiate themselves among the...

No really, that is what this blog post is about.  Keep reading. There are many options for someone who wants to design and build their own website. Many of them are at a very low cost, and some of them are free. I am going to showcase a few of them in this post and...