As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Is your business ready to go beyond cold calls and yesterday’s outbound marketing? Do you wonder how you’ll reach your target audience in the online...
Since its launch in 2010, the platform has taken the world by storm. It seems like everyone — and their dog — is on the platform. Have you ever thought, I love scrolling through my personal feed, but I don’t know if my brand is a good fit for Instagram…? If you...
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into Google Analytics’ waters, I wondered if I’d ever truly get it. There were so many concepts to learn and...
We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be a blatant understatement. However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of...
Learn email marketing best practices from creating a strategy to building a list to tracking results. Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Your customers don’t give their information lightly, and...
