We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be a blatant understatement. However, a lot has changed since Facebook first entered the marketing scene.
Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the population.
Facebook has 1.18 billion daily active users.
Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing. It’s not only the sheer number of people, but the amount of our attention Facebook owns.
Globally, the average user spends 50 minutes per day with Facebook properties. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network.
This webinar will cover the following: