We’re halfway through 2019 and 25 million people are using Instagram for business. More importantly, more than 200 million users visit at least one business profile each day. While Facebook concentrates on content strategies, Instagram is becoming the biggest hub for videos, photos and promotional advertising. Leaning into a social media platform that is high in engagement, promotes loyal followers, and encourages business strategies can elevate your brand and products to a new, digital level.

We’ve compiled 4 marketing tools your business must utilize to capitalize on Instagram marketing. Whether you’re just getting started or you simply need to refine your existing strategy, these steps are essential for you!

Step 1: Set up an Instagram Business Account

Open your personal Instagram account. If you do not have an Instagram account, be sure to make one. After you’ve opening your personal or created a business account, tap the three lines icon at the top right of the screen, then tap Settings. Tap the option named Switch to Business Profile, then tap Continue. Lastly, add your company’s contact information. Your Instagram for business account must include an email address, a phone number, or a physical address. Tap Done. Moving forward, you have the ability to use business marketing features with your Instagram account.

Step 2: Define your target audience

Before creating visuals and content for your Instagram marketing strategy, be sure to define who you’re actually marketing to and who you want to see it. If your target audience is over 40, chances are that Facebook marketing would be a better decision for you.

How do you define your target audience?

  • Determine who already buys from you
  • Check the analytics on your other social media channels to learn who follows you there
  • Do some thorough competitor research
  • Create a clear value statement for your brand

Step 3: Personalize your profile

Instagram for business allows you to add a 150 character long bio and contact options that include email, phone and maps. Using this bio, sell your company the best way you can to the target audience you’re trying to attract. Utilize your brand’s personality, include hashtags and insert emojis. Be sure to add your logo as your profile picture to brand yourself even more.

Step 4: Share worthy content

Instagram is visual, so be sure to include great graphics, worthy content and interactive stories. Utilize the various options on Instagram like stories, polls, stickers, hashtags and live videos. Take great photos, edit them, and use consistent color schemes to populate your Instagram.

Though Instagram is a very visual reliant social media platform, be sure to still put time, effort and thought into your captions. Be consistent, use your brand voice, and create conversation around your products or services.

Overall, Instagram is an essential tool to use when marketing yourself, your brand or your services. Whatever you’re trying to sell, be sure to align your marketing strategy with the specific audience you’d like to reach. From there, create graphics and visuals that demand the viewer to stop and find out more about your brand. To do that, use creativity and worthy content. If you’re interested in more information about Instagram for business, email info@dezinsinteractive.com or sign up for our free Instagram webinar on June 26th by visiting https://dezinsinteractive.com/seminars/.

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