It’s not enough to just have a website. It’s imperative that your website is optimized for mobile users. According to research conducted by Google & Ispos, 50% of people said that even if they liked a business, they would use them less often if the site wasn’t mobile-friendly. Can you afford to lose that many people?
Another thing that can turn away potential customers is a slow website. In today’s digital age, customers want everything immediately. If you can’t give them that, your competitor will.
We also suggest using and taking advantage of SEO. To accomplish this, be sure that your website contains common keywords and phrases that people are searching for. If you need more information, check out our previous post: https://dezinsinteractive.com/seo-rankings/.
We also want to stress that if you’re not blogging, you should be. Frankly put, blogs build business. They encourage two-way communication and help you develop and cultivate a relationship with your audience.
Also, be sure that your business is utilizing video marketing. Cisco predicted that video will greatly outperform all other online mediums in the coming years. Not only are videos engaging, but they can also generate new leads and conversions.
Speaking of conversions, be sure you’re using a call to action. CTAs tell an audience what their next step is. Whether it be a billboard, website, social media, business card, or anything else marketing wise, we simply must give our consumers a next step.
A few examples of this would be signing up for a newsletter, applying for a free estimate, entering a giveaway, following your company on social media, calling, emailing, or visiting your website. Whatever it is, the end goal is to create more sales, get more customers and increase your reach.
Another thing you should not be overlooking is email marketing. This gives you a chance to speak directly to customers, in their inbox, at a time that is convenient for them.
If you’ve been making some, or maybe even all of these mistakes, don’t worry. We can help you get back on track. Shoot us an email at firstname.lastname@example.org. Our team of creatives would love to give you and your business a free digital analysis.