Emails, Emails, Emails.. As a business, we're constantly communicating and interacting through emails. Our inboxes become endless pools of unread messages. As marketers, this makes getting our message through extremely difficult. How do you break through the tons of emails received by people on a daily basis? Chances are if you just send an everyday-ordinary […]
As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Is your business ready to go beyond cold calls and yesterday’s outbound marketing? Do you wonder how you’ll reach your target audience in the online community? While marketing online with content offers, blogs, and social […]
It comes of no surprise that today's world revolves around digital content and marketing. The Internet has become a platform of communication, transactions, and much more. Social media makes up a large part of the Internet, and acts as the "hub" for sharing, marketing, and connecting with people all over. Social media helps attract new […]
As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Is your business ready to go beyond cold calls and yesterday’s outbound marketing? Do you wonder how you’ll reach your target audience in the online community? While marketing online with content offers, blogs, and social […]
We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be a blatant understatement. However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree […]
Since its launch in 2010, the platform has taken the world by storm. It seems like everyone — and their dog — is on the platform. Have you ever thought, I love scrolling through my personal feed, but I don’t know if my brand is a good fit for Instagram…? If you answered yes, consider […]
Learn email marketing best practices from creating a strategy to building a list to tracking results. Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and […]
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into Google Analytics’ waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer […]
We know. Facebook isn’t new. And to say that every business needs a Facebook presence today would be a blatant understatement. However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree […]
Since its launch in 2010, the platform has taken the world by storm. It seems like everyone — and their dog — is on the platform. Have you ever thought, I love scrolling through my personal feed, but I don’t know if my brand is a good fit for Instagram…? If you answered yes, consider […]