by Dezins | Sep 8, 2012 | Uncategorized
As most are aware, or hopefully you are, Facebook has changed the format in which business pages are displayed, now called Facebook Timeline. Listed below are some changes you need to be aware of as it relates to your content strategy. The two main things that... by Dezins | Aug 20, 2012 | Uncategorized
If you were born any time before 1990 you may remember these things called “phonebooks.” These archaic tomes were once used as a way to search for the contact information of businesses, service providers or people. However, since the age of the internet... 
by Dezins | Aug 12, 2012 | Uncategorized
At a recent social media workshop I attended, I heard the presenter make a point that really resonated with me. She had been discussing the need for a potential client to have a social media page. The person was resistant to that suggestion, the reason being that all... 
by Dezins | Jul 21, 2012 | Uncategorized
My previous job involved sending out e-mail marketing pieces for two different divisions of our company. I really had no relevant training and just kind of picked up the rules as I went along. Fortunately, our company had invested in an e-mail service provider (ESP)... by Dezins | Jul 12, 2012 | Uncategorized
We’ve all sent and received requests to connect on LinkedIn. When accepting requests on LinkedIn, I try to make sure that I have some personal relation with the individual. I feel that this is important because whomever I agree to connect with will have access... 
by Dezins | Jul 5, 2012 | Uncategorized
What is Blogging? First, let’s start by defining what blogging really is. Easier said than done. In my opinion, a blog has two components: 1. The content is regularly updated, rather than being static, with content arranged chronologically 2. Readers can...