There’s so much hype around social media sites such as Facebook and Instagram but one of the most important social media platforms for business is LinkedIn and it’s often overlooked. LinkedIn is probably the most relevant social media site for business owners and professionals to have. On this site you can make professional connections, show off your work, be endorsed, receive job email alerts, find international jobs, conduct company research and allow companies to actually find you.

LinkedIn provides you access to experts in the areas that mean the most to your business or field of interest. You can follow what they’re doing and how they’re doing it, getting access to updates in a form other than email. Experts share articles, advice, industry news, and most things you need to know to stay in the loop. You can even join LinkedIn Groups they’re apart of.

LinkedIn Groups are a great way to network and meet third party connections. Another beneficial aspect about Linkedin groups is the ability to browse the member list, to see who all is there and what they’re doing. This opens up a door to connect with those you may not have come in contact with otherwise.

We are sure most of you have a  portfolio consisting of all the great pieces you’ve created and projects you’ve worked on, now it’s time to show them off. LinkedIn is the place to not only do this but do it in front of the right audience. People will be more willing to contact you if they actually can see the work you’ve done. So, make sure you’re adding images, links and other relevant material to your page so that you can display all of your wonderful skills.

Displaying your portfolio and skills is a good thing to do and having people to back the work you’ve displayed is great. Your friends, colleagues, classmates, and those who know your skills can actually endorse them via LinkedIn. This will show potential employers or partners that others have seen and know the quality of your work.

Facebook, Instagram, and Twitter are all beneficial in someway or another but LinkedIn is the social media site that caters to professionals and business owners. Whether you’re a student planning a career, a business owner, or someone seeking contract workers, LinkedIn will be beneficial for you. From finding jobs, to workers, to building professional relationships, it can all be done on this social media platform.